Focus and Alignment

OUR MISSION
Enhancing life by harnessing the power of the sun.

OUR VISION
Generate outstanding value for our shareholders, while contributing to the energy security, the conservation of natural resources, and the reduction of green house gas emission.

OUR VALUES
- Openness and Honesty
- Social Responsibility
- Customer Centric Focus
- Commitment to Excellence
Openness & Honesty
We communicate openly and honestly, with each other, with our partners, shareholders, suppliers, customers, and the communities in which we serve. We are open to new ideas, new technologies, and new strategies.
To demonstrate this we:
- Encourage direct, constructive communications
- Respect, support, and motivate team members
- Provide accurate, timely, and complete information to our constituents
- Hold regular forums with colleagues, customers, and suppliers
- Cultivate a horizontal management structure
Social Responsibility
We utilize triple bottom line metrics to measure our success. In building a financial sustainable business, we are guided by social and environmental values that enhance life.
To demonstrate this we:
- Adhere to all environmental rules and regulations
- Reduce waste, conserve natural resources, buy green
- Cultivate workforce diversity and continuous learning
- Provide safe, healthy work environments for our employees
- Demonstrate zero tolerance for discrimination or harassment
- Encourage volunteerism and community activism
- Provide energy and water to those who lack these resources
Customer Centric
We prioritize our efforts in order to maximize the positive benefits our products provide. Adoption of renewable energy alternatives depends upon great products, great people, and our ability to deliver superior service to our customers.
To demonstrate this we:
- Treat customers fairly and equitably in all interactions
- Listen carefully and respond quickly to customer concerns
- Empower employees at all levels to address customer problems
- Strive for 100% satisfaction rating of our products and performance
- Systematically solicit feedback and adjust our behavior accordingly
Commitment to Excellence
We strive to be the best at what we do and how we do it. Our goal is to develop a smart, fast company with a dynamic learning organization that is viewed by the rest of the world as a role model of a successful organization.
To demonstrate this we:
- Register our facilities in compliance with QS 9002 and ISO 14000
- Offer programs for continuous learning and improvement
- Rigorously measure and evaluate performance
- Encourage and reward quality and innovation
- Benchmark performance against our competitors
- Behave honorably and ethically at all times
- Set and achieve SMART goals
We strive to demonstrate integrity in how we perform, how we collaborate, how we purchase, how we manufacture, and how we report.

OUR PASSION
Removing fear from the future of energy: We promote social equity and environmental integrity while generating outstanding value for our stakeholders through the development and commercialization of renewable energy systems.
